free website builder

Why Your Business Shouldn’t Use a Free Website Builder

There seems to be an ever-increasing trend toward everyone thinking that they are an expert and wanting to build their own website to save a few dollars. ¬†While I do agree that some website designers charge far too much for their services, many times in an effort to cover their high overheard, I don’t believe that most business owners have the time, skill, patience or artistic eye to build a

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local citations

Your Online Brochure Isn’t Working…

When websites were first introduced, it was revolutionary. No longer did a business need to get a paper brochure into the hands of your prospective customers. The business owner simply pointed their prospects to their website address and the customer could get information about the company right from their company website. For the first 5 years or more, this was amazing and worked fairly well. We all thought this new

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Cheaper vs. Better

Why is it that we’re willing to pay for quality products or services in some aspects of our life, but not all? Sometimes it comes down to budget and we just don’t have the money for what we want, so we look for the least expensive option, but in other areas we don’t mind paying for better quality because we realize that we’re getting a vastly different product or service.

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seven seconds

7 Seconds Isn’t Much Time…

In the retail business it’s widely known that customers will make a first impression in a very short amount of time; as little as 7 seconds is what has been suggested. That’s why stores spend a fortune on fixtures, lighting and they train staff to greet customers immediately, to make sure that your first impression is a good one. Take that same concept and move the business online and this

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