SEO vs SEM: A Beginner’s Guide to SEO & SEM

In today’s fast-paced digital world, where information is available at your fingertips, how does a business begin to compete? How does a business keep their funnel filled up with good quality leads? For most businesses, traditional advertising is declining in it’s importance and at the same time, spending on digital advertising and lead generation is rising steadily, year after year. Search engine optimization and pay per click advertising have risen to

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google adwords

Google AdWords Side Ads are Going Away

For about as long as Google has been offering Pay Per Click ads through the Google AdWords platform, side ads have been a staple, but soon…they will disappear. Google confirmed to Search Engine Land indicating they would be rolling out a new version that no longer includes side ads. Instead, users will now see up to 4 ads at the top of the page, instead of the current 3 ads –

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PPC Mistakes: Are You Wasting Clicks on Non-Buyers?

Setting up a properly optimized PPC Campaign that actually generates results is completely dependent upon displaying your ads in front of the right people at the right time. Too many people see PPC ads as their ticket to fame and fortune, without realizing the nuances that go into creating a campaign that drives customers to a website and converts them into buyers. Without going into too much detail, here are

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seo or sem

Why SEM & SEO Might Not Be The Answer

This is a post that you likely wouldn’t see many Search Engine Optimization & Marketing professionals writing, but honesty compels me to write it!  SEO is effective and every website needs to be working on their search engine marketing/optimization strategy, but sometimes it’s necessary to back the truck up and look at more foundational business principles first. In order for any business to market itself online or offline, the first

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search engine marketing

What is Search Engine Marketing (SEM)?

If you have been looking around for help getting your website ranked better in the search engines, you’ve likely come across a few terms that can be slightly confusing.  Search engine marketing (SEM)  and search engine optimization (SEO) are the two main terms that are tossed around and it’s assumed that consumers just know what they mean. If you don’t quite understand the difference, don’t feel bad.  It’s not you!

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local citations

Your Online Brochure Isn’t Working…

When websites were first introduced, it was revolutionary. No longer did a business need to get a paper brochure into the hands of your prospective customers. The business owner simply pointed their prospects to their website address and the customer could get information about the company right from their company website. For the first 5 years or more, this was amazing and worked fairly well. We all thought this new

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