seo mistakes

Online Marketing for Small Business: 3 Mistakes You Could Be Making

For many small business owners, cost-effective marketing is crucial to the success of their business. Thanks to technology, marketing for small businesses has become less and less expensive over the past few years. Investing a few hundred or a few thousand dollars can go much further than it did in the past. Unfortunately there are still a lot of small business owners who aren’t embracing the new trends in marketing

Read More

SEO in 2012 – A Year in Review

SEO is an ever-changing discipline and 2012 was a year that SEO experts will remember as an eventful year. Some changes were for the better, helping to further eliminate spam and clean-up Google’s search results. Other changes made the job of SEO’s more challenging, taking some tools out of our toolbox seemingly overnight. Here’s a quick breakdown of the changes in SEO in 2012 and what we can expect going

Read More
seo planning

What Prison Break Can Teach You About SEO

Even though Prison Break stopped filming a few years back, my wife and I just recently watched the whole series on Netflix for the first time. We don’t have cable anymore so we need to be more creative in finding things to watch now that we don’t have hundreds of channels to surf. Friends told us that Prison Break was a must watch series so we finally decided that now

Read More
High ranking SEO

The Key to High Rankings

The key to being on page one is complex yet at the same time, quite simple. Many brands and websites are doing “seo” without realizing that they are doing it because it comes naturally to them and their marketing. Getting to the first page of Google might be much easier than you think. Here’s the Secret: Be good at what you do, talk about it on your website, talk about

Read More
page 2 rankings in google

Second Page; First Loser

A sobering reminder for any SEO professional or website owner desperately trying to crack the front page of the search engines. A staggering 75% of internet users never go past the first page when searching in Google! The sad reminder of this fact is that if your website isn’t on the first page of Google, your website is only performing at maximum – 25% capacity in terms of it’s search

Read More

Do You Need An SEO Audit?

An SEO audit is the foundation of an SEO campaign because it gives us an understanding of the factors affecting a websites search engine rankings. Until we do an SEO audit, we can’t fully understand what we need to do in order for your website to be a success.   SEO Panic… The usual scenario unfortunately goes like this:  A company realizes that their website is under-performing in the search

Read More
fresh content writing

Does Fresh Content Rank Better?

Fresh content is important from an SEO standpoint, so let me get that right out there at the beginning of this post.  From a practical standpoint, I would suggest that it’s even more important.  There’s nothing worse than going to a blog’s front page and noticing that the last time they posted was last year!  There’s plenty of talk in the SEO community though about how fresh content ranks better

Read More
google seo panda penguin

SEO & Link Building Post Panda/Penguin

There’s been a lot of talk about link building as it relates to SEO and whether it even still applies after Google Panda & Penguin updates of 2011 & 2012.  Many webmasters and SEO’s are going as far as to say that link building is dead or at least minimally effective in improving search engine rankings while others are still going strong with heavy link building, believing that there has

Read More
seo prices

SEO Prices

This is a topic that I have researched myself for obvious reasons and one that I find very interesting and confusing at the same time. The reason that I find it so interesting is because there’s such a wide variety of prices represented in the SEO field.  There are local companies that charge rates that I think are a little high, others that I believe charge far too little and

Read More
google plus seo

Google+ Local – Should You Sign Up?

Ever since Google got rid of Google Places and replaced it with Google+ Local, it’s been hard to ignore. Any time you’re looking for a local business using Google, it’s inevitable that at the top of your search results you will find Google+ Local listings. At first I was annoyed with the amount of screen real estate that they were taking up in the search results, although that’s not entirely

Read More