SEO vs SEM: A Beginner’s Guide to SEO & SEM

In today’s fast-paced digital world, where information is available at your fingertips, how does a business begin to compete? How does a business keep their funnel filled up with good quality leads? For most businesses, traditional advertising is declining in it’s importance and at the same time, spending on digital advertising and lead generation is rising steadily, year after year. Search engine optimization and pay per click advertising have risen to

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google adwords

Google AdWords Side Ads are Going Away

For about as long as Google has been offering Pay Per Click ads through the Google AdWords platform, side ads have been a staple, but soon…they will disappear. Google confirmed to Search Engine Land indicating they would be rolling out a new version that no longer includes side ads. Instead, users will now see up to 4 ads at the top of the page, instead of the current 3 ads –

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PPC Mistakes: Are You Wasting Clicks on Non-Buyers?

Setting up a properly optimized PPC Campaign that actually generates results is completely dependent upon displaying your ads in front of the right people at the right time. Too many people see PPC ads as their ticket to fame and fortune, without realizing the nuances that go into creating a campaign that drives customers to a website and converts them into buyers. Without going into too much detail, here are

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seo services

Organic SEO or Adwords?

Updated June 2017:  I wrote an in-depth guide to help you decide between SEO and PPC. Should you spend your online marketing budget on Google Adwords (PPC) or SEO (Organic Search) This is a question that every business with a website must ask themselves when they start to look at how to spend their online advertising dollars. On one hand, a business can use Google Adwords and set their investment

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search engine marketing

What is Search Engine Marketing (SEM)?

If you have been looking around for help getting your website ranked better in the search engines, you’ve likely come across a few terms that can be slightly confusing.  Search engine marketing (SEM)  and search engine optimization (SEO) are the two main terms that are tossed around and it’s assumed that consumers just know what they mean. If you don’t quite understand the difference, don’t feel bad.  It’s not you!

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