google adwords

Google AdWords Side Ads are Going Away

For about as long as Google has been offering Pay Per Click ads through the Google AdWords platform, side ads have been a staple, but soon…they will disappear. Google confirmed to Search Engine Land¬†indicating they would be rolling out a new version that no longer includes side ads. Instead, users will now see up to 4 ads at the top of the page, instead of the current 3 ads –

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PPC Mistakes: Are You Wasting Clicks on Non-Buyers?

Setting up a properly optimized PPC Campaign that actually generates results is completely dependent upon displaying your ads in front of the right people at the right time. Too many people see PPC ads as their ticket to fame and fortune, without realizing the nuances that go into creating a campaign that drives customers to a website and converts them into buyers. Without going into too much detail, here are

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