seo or sem

Why SEM & SEO Might Not Be The Answer

This is a post that you likely wouldn’t see many Search Engine Optimization & Marketing professionals writing, but honesty compels me to write it!  SEO is effective and every website needs to be working on their search engine marketing/optimization strategy, but sometimes it’s necessary to back the truck up and look at more foundational business principles first. In order for any business to market itself online or offline, the first

Read More