good seo page titles

Back to Basics – Writing Good Page Titles

Over the course of completing SEO audits, I consistently see SEO issues that are avoidable, even by amateurs. For example, improper page titles are a very important SEO  component that still get overlooked for the value that they can bring.  Page titles are one of the factors that will tell the search engines what a web page is about. Combined with meta description, on-page content and backlinks with relevant anchor

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seo planning

What Prison Break Can Teach You About SEO

Even though Prison Break stopped filming a few years back, my wife and I just recently watched the whole series on Netflix for the first time. We don’t have cable anymore so we need to be more creative in finding things to watch now that we don’t have hundreds of channels to surf. Friends told us that Prison Break was a must watch series so we finally decided that now

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bad seo

How Can You Tell a Bad SEO Company From a Good One

You don’t have to look very hard to find an SEO company to help you improve your rankings. Just Google the term “SEO company”, do a search on Twitter or check out Linkedin and you will be faced with hundreds or thousands of results for SEO companies and independent consultants who claim to all be able to get your website onto the front page of Google. How do you know

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High ranking SEO

The Key to High Rankings

The key to being on page one is complex yet at the same time, quite simple. Many brands and websites are doing “seo” without realizing that they are doing it because it comes naturally to them and their marketing. Getting to the first page of Google might be much easier than you think. Here’s the Secret: Be good at what you do, talk about it on your website, talk about

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page 2 rankings in google

Second Page; First Loser

A sobering reminder for any SEO professional or website owner desperately trying to crack the front page of the search engines. A staggering 75% of internet users never go past the first page when searching in Google! The sad reminder of this fact is that if your website isn’t on the first page of Google, your website is only performing at maximum – 25% capacity in terms of it’s search

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Do You Need An SEO Audit?

An SEO audit is the foundation of an SEO campaign because it gives us an understanding of the factors affecting a websites search engine rankings. Until we do an SEO audit, we can’t fully understand what we need to do in order for your website to be a success.   SEO Panic… The usual scenario unfortunately goes like this:  A company realizes that their website is under-performing in the search

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When Being #1 Isn’t a Big Deal?

Being on page #1 in Google is exciting.  That special moment when you realize that all your SEO work has paid off and you finally make it to first place. But is there ever a time when being #1 in Google isn’t a big deal? I can think of a circumstance when being #1 isn’t really a big deal. When no one is competing for your keywords! It happens. You

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Good SEO: Creative vs. Technical

There seems to be a wide variety of SEO experts that offer services in various cities around the globe and their talents are just as diverse as their geographic locations. Some SEO’s spend all their time focused on the mechanics and technology of search engine optimization, while others focus more on the marketing and creative aspects of SEO. Which Way is the Right Way? That’s not an easy question to

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seo gimmicks

SEO Gimmicks Won’t Make Up for Poor Content

The past year has been a difficult one for those in the SEO business, or at least those that rely on tricks and gimmicks in order to help clients reach the first page of Google.  You don’t have to look far to find an  “SEO expert” that will promise to get your website onto page one, or better yet, to position number one in Google in a few days.  At

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Organic SEO

Organic SEO

When I’m searching through my Google Analytics data for my own website or for a clients, the first thing that I look for is how the website has performed in organic searches.  Organic search refers to visitors that found the website using a search engine.  This is essentially free traffic that can bring the bulk of the traffic to your website.  Beyond that, if users are searching in Google and

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