search engine marketing

If you have been looking around for help getting your website ranked better in the search engines, you’ve likely come across a few terms that can be slightly confusing.  Search engine marketing (SEM)  and search engine optimization (SEO) are the two main terms that are tossed around and it’s assumed that consumers just know what they mean. If you don’t quite understand the difference, don’t feel bad.  It’s not you!

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google seo panda penguin

There’s been a lot of talk about link building as it relates to SEO and whether it even still applies after Google Panda & Penguin updates of 2011 & 2012.  Many webmasters and SEO’s are going as far as to say that link building is dead or at least minimally effective in improving search engine rankings while others are still going strong with heavy link building, believing that there has

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seo prices

This is a topic that I have researched myself for obvious reasons and one that I find very interesting and confusing at the same time. The reason that I find it so interesting is because there’s such a wide variety of prices represented in the SEO field.  There are local companies that charge rates that I think are a little high, others that I believe charge far too little and

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google plus seo

Ever since Google got rid of Google Places and replaced it with Google+ Local, it’s been hard to ignore. Any time you’re looking for a local business using Google, it’s inevitable that at the top of your search results you will find Google+ Local listings. At first I was annoyed with the amount of screen real estate that they were taking up in the search results, although that’s not entirely

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bad seo practices

This is somewhat of a rant and I apologize now if I offend you. 🙂 SEO has changed A LOT in the past 10 years and for the most part, it’s changed for the better. Google’s main focus is on quality, not on old spammy SEO tricks that once worked. There are still a lot of people out there that either don’t keep up on SEO trends or don’t care

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In a world full of choices, choosing which social media platform to use is an important choice for any company or organization.  Just a hint: You SHOULD be using social media for marketing purposes not matter the size of business that you own/manage. Between Twitter, Facebook, Linkedin, Google+ and a number of smaller social media platforms, it can get confusing trying to choose which one will be best for your

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One of the websites that I co-own and manage is enjoying some wonderful long tail keyword success! I love logging into Google Analytics each day and looking at how people found the website. On a side-note, it’s always fun to look at what people actually type into Google to find a website. Some people really don’t get search engines… The website in question has a lot of content on it

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drobox vs google drive

**Edit – June 2015 – I have changed my mind on Dropbox and Google Drive and currently am using both for various reasons. I love how seamlessly Google Drive works with Gmail for sending files and add in the functionality of Google Docs, it’s a great product. BUT, I also love Dropbox. I basically use Dropbox similar to a backup, so not only do I have my Desktop PC, but

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About 6 or 7 years ago I went into a mattress store, looking for a mattress that was a little softer.  Because of the overly slick and annoying tactics of the mattress salesman, I walked out with a mattress (well…they delivered it) with a mattress that cost WAY more than I should have spent and more than I could afford.  The mattress salesman was slick…almost to the point of sleezy.

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local citations

When websites were first introduced, it was revolutionary. No longer did a business need to get a paper brochure into the hands of your prospective customers. The business owner simply pointed their prospects to their website address and the customer could get information about the company right from their company website. For the first 5 years or more, this was amazing and worked fairly well. We all thought this new

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